Estimate WhatsApp Business Platform message charges by market, currency, message category, and monthly delivered volume.
Default estimate
| Category | Delivered | Paid messages | Current rate | Estimated cost |
|---|---|---|---|---|
| Marketing | 1,200 | 1,200 | ₹0.0000 | ₹0.00 |
| Utility | 800 | 600 | ₹0.0000 | ₹0.00 |
| Authentication | 300 | 300 | ₹0.0000 | ₹0.00 |
| Authentication International | 0 | 0 | ₹0.0000 | ₹0.00 |
| Service | 500 | 0 | ₹0.0000 | ₹0.00 |
Meta charges per delivered business message. Rates vary by market, currency, and message category. Service messages are free, and utility messages sent in response to users are not charged.
Utility and authentication categories can include volume tiers. When tiers are returned by Meta, the estimate prices each tier at the matching tier rate.
This estimate excludes taxes, platform subscription fees, BSP charges, currency conversion differences, and final invoice adjustments. Source: WhatsApp Business Platform pricing.
Use these pages after estimating message costs to plan links, campaigns, CRM, and automation.
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WhatsApp Business APIUnderstand the foundation behind templates, rates, and automation.
Implifie PricingCompare Implifie platform options alongside Meta message charges.
